A big thank you to all customers and industry colleagues who visited The Fitting Room between the 11th of October and the 11th of November in Nordstan, Gothenburg.
The response & results exceeded all expectations.

Do you want to know more about insights from the project?


"The results from The Fitting Room are proof that the combination of physical and digital commerce is both more profitable and greener. We look forward to sharing all the insights and lessons learned to create confidence in the extensive transformation work our customers are in."


– Deniz Chaban and Johan Lind, CEO and founder of Touchtech and Vertiseit respectively.


The Fitting Room was a space where you could try the full range of Wacay clothes and Sneaky Steve shoes in a retail space of only 63 square meters. Orders were placed on interactive touch screens. That way, the staff could use all their time helping and guiding you as a customer. Orders were be delivered directly to customers from the respective brand's warehouse.

All products were tagged to enable customers to easily be a part of the product and brand’s story. Everything from the designer's thoughts, sustainability information to features that add value to the product. In the changing room, customers could mirror themselves in an adjustable virtual environment where music, light and images contributed to create the right feeling and atmosphere.


Touchtech is an innovative Swedish company that provides retail solutions for the digitalization of the in-store shopping experience and increase of sales.

The company's products are within the "Endless-Aisle". The concept aims to present and offer a brand’s full range in-store via a touch screen.



Vertiseit is a full service agency and strategic partner supporting the future of our clients’ in-store customer experience.  We create brand and business value for our customers by linking the physical and digital experience.

We take our customer’s journey as a starting point and specialize on the physical customer experience.



When you buy a pair of Sneaky Steve's, you buy into our idea that great footwear comes from the hearts, souls and dirty hands of people with passion. Like us, you believe that no computer software or automated production line can replace the human body, brain and spirit. 

And because of that, you walk tall in your Sneaky Steve's, knowing that you're wearing something truly authentic and well-crafted in a world of mass-produced disposables.



Weekend Adventure Company a.k.a WACAY is an internationally registered Trademark. We claim to be a new, sound and sustainable company in the business of making clothes and interior textiles.

Our promise is that every original WACAY product is carefully designed and produced to last as long as possible, both quality and style wise. Every component of our products are carefully chosen to keep this promise.



The Fitting Room

Concept Owners